It's cute, yes. But really I just find it easier. That is, dressing the girls in matching -- or similar -- outfits. In terms of shopping, I just have to pick out one outfit and get it in two sizes. Then, when they're running around naked like little banshees, I don't have to think twice about what they should wear. Oh, and it makes it easier to keep the drawers organized, too! So it's not really that I'm so clever and matchy-matchy. I'm just lazy.